When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well.
Both direct mail and email are powerful marketing tools, but they are not replacements for one another. Each has a role to play and offers benefits unique to that channel.
Paper supports the growth of North American forests, and well-managed forests provide a multitude of environmental, social and economic benefits to thousands of North American communities.
Even the best sales collateral isn’t going to close the sale by itself. What it will do is provide outstanding sales support, reinforce your message, and stay behind as your brand messenger.
It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers.
Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail.
When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too.
Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple tricks will increase your ability to grab your audience’s attention and communicate your message more effectively. Here are some fundamental principles of writing great copy that will help you command attention.