Direct mail is a powerful tool for getting a message into people’s hands quickly. Use these tips to make the most of the opportunity!
Foil stamping can offer tremendous benefits for the right projects and really creates breakthrough effects for the right audiences.
We live in an era of gadgets. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.
One of the marketing surprises of the last few years has been how strongly Millennials—the smartphone and fully wired generation—respond to direct mail.
Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons.
Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment.
When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well.
Both direct mail and email are powerful marketing tools, but they are not replacements for one another. Each has a role to play and offers benefits unique to that channel.
Paper supports the growth of North American forests, and well-managed forests provide a multitude of environmental, social and economic benefits to thousands of North American communities.