For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission.
Studies consistently show that paper aids the absorption and retention of information, which are the characteristics that help your prospects absorb and retain your marketing message, too.
Some simple steps upfront can ensure that your mailing is its best.
Even the greatest technology is only as productive as the user. If you want to get more done, it takes more than great design software. It takes great time management.
Different colors affect the reader’s mood in various ways. Understanding this, you can match the colors you use to the message you want to convey.
Make your printed pieces faster and easier to read. Here are five ways to freshen things up and make your printed pieces “sticky."
When consumers have too many choices, they can get overwhelmed and end up not choosing anything at all.
Direct mail is a powerful tool for getting a message into people’s hands quickly. Use these tips to make the most of the opportunity!
Foil stamping can offer tremendous benefits for the right projects and really creates breakthrough effects for the right audiences.
We live in an era of gadgets. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.