Skip to main content
Wytheville
190 West Spring Street
Wytheville, VA 24382

LOBBY HOURS: 9:30 AM - 3:30 PM Monday - Thursday (closed Friday)

OFFICE HOURS: 8:00 AM - 5:00 PM Monday - Friday

New River Valley
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday - Friday

OFFICE HOURS: 8:30 AM - 5:00 PM Monday - Friday

Personalization Is Easier Than You Think

Whether it’s in print, email, or online, customers expect a personalized marketing experience. According to InfoTrends, 60% of Boomers and beyond (ages 55+) want a personalized experience. Among Millennials (ages 13-34) and Gen-Xers (ages 35-54), this rises to 67%.

But while “personalization” can carry the connotation of complex and expensive, it doesn’t have to be. Even with a basic customer list, a few simple steps can help you deliver a more relevant, targeted experience.

1. Use their name creatively.
Don’t just use the customer’s name in the opening text. Use it creatively in images or sprinkle it in unexpected places throughout the document. Add the couple’s name to the place card on the table. Emblazon it across the mailbox in front of an image of a home for sale. Integrate it into the design in unexpected, eye-catching ways.

2. Target by a single, simple variable.
Will it help to target the mailing by gender? How about by ZIP code? Would it help to add a map? (This works great for new businesses or new branches or locations.) This is data you already have. Use it!

3. Append the database.
Still think you don’t have any variables you can use? Do what’s called a database “append” in which you purchase simple variables like home ownership or household income for the names you already have. Appends are not expensive and can boost your marketing effectiveness exponentially.

Talk to us about how you can put your existing data to use to create a more personal relationship with your customers. You probably already have more information than you think!

  • St Francis Service Dogs
    St Francis Service Dogs
  • mcps
    mcps
  • VMT
    VMT
  • Lyric
    Lyric
  • Bluefield College
    Bluefield College
  • United Way Roanoke
    United Way Roanoke
  • RCS
    RCS
  • Lights
    Lights
  • LOA
    LOA
  • Lincoln
    Lincoln
  • United Way NRV
    United Way NRV
  • Habitat Roanoke
    Habitat Roanoke
  • CMB
    CMB
  • CFNRV
    CFNRV
  • CHC
    CHC
  • BMCF
    BMCF
  • Barter
    Barter
  • wvtf
    wvtf
  • Virginia Tech
    Virginia Tech
  • vcom
    vcom
  • sal's
    sal's
  • tuck
    tuck
  • town of blacksburg
    town of blacksburg
  • skyline bank
    skyline bank
  • RBTC
    RBTC
  • nrvcs
    nrvcs
  • nrca
    nrca
  • national bank
    national bank
  • lewis gale hospital
    lewis gale hospital
  • hubbell
    hubbell
  • harvest moon
    harvest moon
  • federal mogul
    federal mogul
  • vtcrc
    vtcrc
  • citizens
    citizens
  • town of christiansburg
    town of christiansburg
  • chantilly farm
    chantilly farm
  • cellink
    cellink
  • christiansburg aquatic
    christiansburg aquatic
  • bull & bones
    bull & bones
  • blacksburg transit
    blacksburg transit
  • brown insurance
    brown insurance
  • Apex
    Apex
  • alacran
    alacran
  • click & pledge
    click & pledge
  • dental aid
    dental aid
  • Bradley Free Clinic
    Bradley Free Clinic
  • HSM
    HSM
  • Northern Hospital
    Northern Hospital