Skip to main content
Wytheville
190 West Spring Street
Wytheville, VA 24382

LOBBY HOURS: 9:30 AM - 3:30 PM Monday - Thursday (closed Friday)

OFFICE HOURS: 8:00 AM - 5:00 PM Monday - Friday

New River Valley
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday - Friday

OFFICE HOURS: 8:30 AM - 5:00 PM Monday - Friday

Better Branding in Print

Print marketing does more than communicate a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether you realize it or not. Here are five tips for communicating the right brand messages:

1. Have a consistent brand message across channels. From piece to piece and across channels (print, email, in-store displays), make sure your brand is consistent. Use the same color palettes, the same (or similar) imagery, and a tightly controlled logo. Create a similar look and feel, even if the design isn’t identical. All communications from your company should send an identifiable brand message.

2. Tell a story. Print is a great storyteller. Say you are selling fried chicken and wings. Instead of promoting “Wings 25% off this Friday only!” why not try something different? “It’s kick-off time and what’s for dinner? Not pizza AGAIN! Spice it up with our hot wings instead!”

3. Identify and target thought leaders. There are people out there talking about your brand. Find them and target them with brand-building messages. This builds word of mouth, which (when positive) is the most valuable marketing you can get. In the world of consumer marketing, these people are often called “instigators.” Find out who they are and create targeted messaging just for them.

4. Use testimonials. Whether it’s in print, online, or social media, people believe testimonials over traditional messaging. Begin collecting testimonials and add snippets to your postcards, direct mail letters, in-store signage, and other print marketing materials.

5. Don’t skimp on quality. Sure, you could print out those brochures on your in-house inkjet printer, but quality is part of your brand message. Having professionally produced print materials is a sign of a trustworthy business. Printing on the cheap sends the wrong message.

Every print document you send or display sends a brand message. Make sure you’re sending the right ones.

  • St Francis Service Dogs
    St Francis Service Dogs
  • mcps
    mcps
  • VMT
    VMT
  • Lyric
    Lyric
  • Bluefield College
    Bluefield College
  • United Way Roanoke
    United Way Roanoke
  • RCS
    RCS
  • Lights
    Lights
  • LOA
    LOA
  • Lincoln
    Lincoln
  • United Way NRV
    United Way NRV
  • Habitat Roanoke
    Habitat Roanoke
  • CMB
    CMB
  • CFNRV
    CFNRV
  • CHC
    CHC
  • BMCF
    BMCF
  • Barter
    Barter
  • wvtf
    wvtf
  • Virginia Tech
    Virginia Tech
  • vcom
    vcom
  • sal's
    sal's
  • tuck
    tuck
  • town of blacksburg
    town of blacksburg
  • skyline bank
    skyline bank
  • RBTC
    RBTC
  • nrvcs
    nrvcs
  • nrca
    nrca
  • national bank
    national bank
  • lewis gale hospital
    lewis gale hospital
  • hubbell
    hubbell
  • harvest moon
    harvest moon
  • federal mogul
    federal mogul
  • vtcrc
    vtcrc
  • citizens
    citizens
  • town of christiansburg
    town of christiansburg
  • chantilly farm
    chantilly farm
  • cellink
    cellink
  • christiansburg aquatic
    christiansburg aquatic
  • bull & bones
    bull & bones
  • blacksburg transit
    blacksburg transit
  • brown insurance
    brown insurance
  • Apex
    Apex
  • alacran
    alacran
  • click & pledge
    click & pledge
  • dental aid
    dental aid
  • Bradley Free Clinic
    Bradley Free Clinic
  • HSM
    HSM
  • Northern Hospital
    Northern Hospital