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Wytheville
190 West Spring Street
Wytheville, VA 24382

LOBBY HOURS: 9:30 AM - 3:30 PM Tuesday thru Thursday
(closed Monday & Friday)
For consultation by appointment, call 276-228-6608 or email info@wordsprint.net

New River Valley
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday thru Friday

Want More Effective Direct Mail? Make It Lumpy

The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results.

Dimensional mail that contains some kind of gift or incentive is also known by the more descriptive term “lumpy mail.” The idea is to provide something more substantial (or “lumpier”) than a flat postcard or letter. The “lump” itself—the object(s) included in the package—is an integral part of the campaign.

The nature of the “lump” can be literal, such as a product sample, or symbolic—say, a foam rubber brain, tied into the promotional message, “Working with us is a no-brainer.”

Examples of lumpy mail include:

  • Envelopes containing pens or other useful items bearing the client’s logo.
  • Packages containing product samples.
  • Candies or other treats accompanying promotional material.
  • Physical objects that tie into the campaign’s marketing message.
  • Basically any object the designer and client see fit to include.

The idea is that everyone likes receiving something unique, especially when there is an appealing gift in the box aside from something promotional. This increases the likelihood that the recipient will not only open the package but respond to the package’s message.

Want more ideas for incorporating lumpy mail into your next mailing? Let us brainstorm with you!

  • St Francis Service Dogs
    St Francis Service Dogs
  • mcps
    mcps
  • VMT
    VMT
  • Lyric
    Lyric
  • Bluefield College
    Bluefield College
  • United Way Roanoke
    United Way Roanoke
  • RCS
    RCS
  • Lights
    Lights
  • LOA
    LOA
  • Lincoln
    Lincoln
  • United Way NRV
    United Way NRV
  • Habitat Roanoke
    Habitat Roanoke
  • CMB
    CMB
  • CFNRV
    CFNRV
  • CHC
    CHC
  • BMCF
    BMCF
  • Barter
    Barter
  • wvtf
    wvtf
  • Virginia Tech
    Virginia Tech
  • vcom
    vcom
  • sal's
    sal's
  • tuck
    tuck
  • town of blacksburg
    town of blacksburg
  • skyline bank
    skyline bank
  • RBTC
    RBTC
  • nrvcs
    nrvcs
  • nrca
    nrca
  • national bank
    national bank
  • lewis gale hospital
    lewis gale hospital
  • hubbell
    hubbell
  • harvest moon
    harvest moon
  • federal mogul
    federal mogul
  • vtcrc
    vtcrc
  • citizens
    citizens
  • town of christiansburg
    town of christiansburg
  • chantilly farm
    chantilly farm
  • cellink
    cellink
  • christiansburg aquatic
    christiansburg aquatic
  • bull & bones
    bull & bones
  • blacksburg transit
    blacksburg transit
  • brown insurance
    brown insurance
  • Apex
    Apex
  • alacran
    alacran
  • click & pledge
    click & pledge
  • dental aid
    dental aid
  • Bradley Free Clinic
    Bradley Free Clinic
  • HSM
    HSM
  • Northern Hospital
    Northern Hospital