You are a non-profit organization. You rely on direct mail for fundraising. But you need higher response rates than you’re currently getting. You need a fundraising strategy that really works… 

Wordsprint has years of experience helping non-profit organizations achieve their goals by blending traditional appeal techniques with cutting-edge technologies. We specialize in omnichannel fundraising strategies that combine print, mail, and digital channels to maximize engagement and response rates. 

Questions we ask: 

• How do you raise money now? (events, mailings, grants, online campaigns) 
• How successful are you? (goals vs reality, budget vs actual) What is your overall fundraising strategy? 
• If you do appeal mailings, tell us about the list – home grown? Purchased? Previous donors?
• How often do you mail? 
• Is there an annual pattern or plan? 
• Are these hard asks (e.g., appeal letter that asks directly for money, with reply card & reply envelope) or soft asks (e.g., newsletter with remittance envelope enclosed)? 
• Do you track response rates and donation patterns? 
• What software do you use to do this? 
• Who writes your letters? (Where does the content come from? 
• How well do you articulate your cause?) 
• How long have you been doing appeal mailings? 

Our Philosophy: 

• Fundraising is like dieting, or exercise. It doesn’t work if you do it just once, or sporadically. It works if you follow a plan, with regular consistency. For example: if you have an auction every year, then have it every year at about the same time, and market it in a consistent manner. If you do appeal mailings, then do them in the same pattern year after year after year.
• Best results come with a series of appeal mailings every year, plus 1-2 key events (e.g. auctions or pig roasts or golf tournaments), plus grant writing.
• Our research shows that it takes about 3 years of consistent appeal mailings before the donors really start giving – it takes that long to build trust.
• For most non-profits, we recommend about four mail touches per year – e.g. two “soft ask” newsletters and two “hard ask” appeal mailings, spaced fairly evenly throughout the year.
• Once or twice a year we recommend an additional “acquisition mailing” (designed to acquire new donors), where you purchase names based on best donor demographic profile, de-dupe vs your current list, and hit these new prospects with an intro appeal letter. If they respond with a gift, move their name to your regular list (so they get on the regular mailing schedule); if they don’t, then >mail to them again with your next acquisition mailing – don’t drop them from the acquisition mailing list until you’ve mailed 4-5 times without a response. 
• Omnichannel Integration: To enhance the effectiveness of your direct mail campaigns, we integrate digital technologies that ensure your message reaches your targeted audience across multiple platforms, including Facebook, Instagram, Google Display ads, and YouTube ads. This approach increases visibility and engagement, driving higher response rates by reinforcing your message in both physical and digital spaces.

Our Services:

• Strategic planning – we can help craft the entire annual strategy for fundraising
• Graphic design – we’ll ensure you’ve got a look/feel to your newsletters & mailers that is consistent, in keeping with your branding, and supportive of your overall strategy.
• Content development – we can create your message and write your appeal letters from scratch, or edit and update supplied content – and we always proof for grammar, syntax, and consistency.
• Printing – letterhead, envelopes, reply cards, brochures, postcards, whatever pieces are needed
• Database services – includes demographic profiling, list targeting, list purchase, list cleanup, merging & purging, list management, etc.
• Mailing – NCOA (national change of address), CASS and DPV certifications, addressing with barcodes, sorting, traying, delivery to Post Office, e.g. turnkey mail processing
• Website development: Wordsprint partners with website experts to make sure your fundraising approach is integrated with your website, and with your overall branding position.
• Omnichannel Campaigns: We deliver comprehensive campaigns that include print, mail, and digital outreach, ensuring your message reaches your audience wherever they are, both offline and online.