Mid-year is always a good time to re-evaluate your marketing strategy.

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime.

Know the real value of print marketing.

The use of custom magazines as a customer engagement tool is growing.

Regular customer and prospect surveys can help you tailor your message.

Have you ever thought about what story your business cards are telling?

Segmenting your audience can help you get better results from your print and digital marketing projects.

Is personalized marketing really necessary?

Whether you are selling toys, clothing, or sporting goods, the principle is the same.

Color is a powerful tool, but just like fonts and design style, they are always shifting.