What does AI have to do with your print marketing strategy? More than you might think.

Marketers spend a lot of time talking about customer engagement, such as clicks, opens, responses, and interactions. But engagement alone doesn’t reach a deeper level of customer relationships: customer intimacy.

Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years.

Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled... and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble.

Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.

Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint.

You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don't feel valued.

We're living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can't match.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.

The power of a B2B direct mail piece isn't just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially "shelfware."