What’s the value of loyal customers?

Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products.

Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand.

Whether you are mailing postcards or blasting an email, here are three tips for getting the most out of your appeals.

There are a lot of moving parts to any marketing campaign.

Want more people to respond to your marketing offers? Tell your audience what you want them to do, then ask them to do it.

Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it.

There are a lot of moving parts to any marketing campaign.

Before you measure your results in any print campaign, make sure you understand all of the available measuring sticks, then use the one(s) that are the most meaningful to you.

Want to keep your customers loyal and continuing to shop from you? Ask their opinion . . . then act on what you learn.