Want to capture your audience's interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini's framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection, and commitment—can be enormously helpful for improving outcomes and prompting swift customer action.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless. They strike chords so profoundly rooted in human psychology that they deliver results decade after decade.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
If your small business is interested in promoting itself and gaining new customers, check out these tips and steps to creating an email marketing campaign.
Every buyer is unique. Yet, certain principles of human behavior apply to nearly everyone. Understanding these principles can help you guide your direct mail and digital marketing strategies more effectively.
Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
Consumers prefer buying from brands they trust, and often, the first point of contact with your brand is your company logo. This makes it even more important to have a logo that fosters confidence. Every time customers see your logo, whether it’s on a postcard or a piece of marketing collateral, it has the power to strengthen or weaken their trust. You want it to enhance their confidence, but what makes a logo trustworthy?
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that direct mail delivers a higher return on investment (ROI) than any digital channel. Why? Because “digital everything, everywhere” gets old sometimes.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker?
Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.
Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.
Word of mouth marketing can be make or break for a small business...how will you use it to your advantage?
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your credibility.
Whether you choose to take photos with a quality camera or your phone, there are specific ways to ensure pictures turn out clean, crisp and professional.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result.
