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Wytheville Plant
190 West Spring Street
Wytheville, VA 24382

NO LOBBY HOURS
Consultation by appointment only:
call 276-228-6608
or email info@wordsprint.net

Blacksburg Office
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday thru Friday

The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is shorter than in years past—a lot shorter. Attention spans are dropping, buyers’ time is more precious, and mail that is fast and easy to scan is winning the day.

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.

Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy!

It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd.

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands.

Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.

When it comes to marketing, take it from people who have been there and done that.

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back.

There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.

Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage! 

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.

From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.

Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.

Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your direct mail strategy. It’s called “the rule of reciprocity.”

When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!

The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission.

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected the paper industry, too.

Spring cleaning doesn’t have to be just for your personal life. Use this new season to spruce up your marketing efforts.

By taking the time and care to think about your brand and what your business stands for, you’re on your way to creating a brand worth remembering.

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate.

Whether you’re finding top new talent or attracting others that want to work with you, LinkedIn will help get you there.