Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.
The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without realizing it.
How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.
Much like you do your holiday shopping early, now is the time to start marketing for your holiday deals and events. Get a head start by planning exactly how you’ll appeal to customers both new and old.
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
Marketing automation is a great way to stay ahead of your campaigns and to allow more time to interact with your customers. Utilize it to get ahead during this busy season and to stay ahead in the year to come!
You can have the best product in the world, but your results will be disappointing if you don't market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!
Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow your organization.
Guess what? Storytelling isn't just for movies, books, and TV shows. It's a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate storytelling into your printed pieces.
Designing a logo can be daunting, because it’s a piece of your branding that should stand the test of time. However, these tips can help set you up for success.
You may not be playing a tennis match, but there’s always something you can learn from one of the greats! Follow in the footsteps of Serena and take a swing with new marketing efforts!
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about how people experience your company, from the direct mail pieces you send to how you handle returns.
Leadership is an extremely valuable trait to have in the business community, but it doesn’t happen overnight. Instead, true leadership skills are fostered through practice, challenges and growth.
Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!
Whether you’re back to the office in-person, fully remote or working in a hybrid environment, running meetings has become about much more than simply standing up in front of a room with a powerpoint presentation.
Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to" place for finding home contractors, the company spent millions on a rebrand, including a new logo. With the company offering more than just lists, it was time. The new logo reflects that.
There’s no doubt that your current customers are a huge asset. After all, they’re the reason you’re in business! However, they may be able to help you even more than you realize.
Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let's look at these five common marketing terms and what they mean to you.
Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.
Strong content is the backbone of a business blog. If you’re not sure where to start with your blog, try out these seven post ideas. Share a blog post and engage with consumers in order to continue marketing and growing the business.
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far three direct mail marketers were willing to go and the impressive ROI they received.