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Wytheville
190 West Spring Street
Wytheville, VA 24382

LOBBY HOURS: 9:30 AM - 3:30 PM Monday - Thursday (closed Friday)

OFFICE HOURS: 8:00 AM - 5:00 PM Monday - Friday

New River Valley
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday - Friday

OFFICE HOURS: 8:30 AM - 5:00 PM Monday - Friday

When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. 

Why think about more places to add color? According to Shoshana Burger, director of corporate strategy and customer insights for X-Rite Pantone, there are some powerful reasons:

  • People are 78% more likely to remember words and phrases in color.
  • Time spent reading a document is 80% higher in color.
  • Basic understanding of content is 80% higher in color.
  • Color increases brand recognition by 87%.
  • 65% of purchasing decisions involve color.
  • Color printing is 55% more likely to be read than black-and-white.
  • Response time is 30% faster in color.
  • When used in promotions, color increases the likelihood of purchase by 80%.

“Eighty percent of our human experience is filtered through visual cues,” noted Burger, speaking in a presentation titled “The Power of Color in Communications,” hosted by Printing Impressions magazine.  “Color also creates an emotional connection. Choosing the right color, and how that color conveys to the right user, is important.”

So look for ways to increase the use of color in your next mailing. Add a colored background to a text box. Use highlight color in your text to draw attention to offers or critical product details. Add an extra image, chart, or graph, or enlarge a colorful image that you already have.

Whatever you do, get more color in there!

Non-Profit Marketing

Do you know what really works in direct appeal fundraising? Need help figuring it all out? Click the link to schedule a free consultation.


Return on Investment Calculator

Measuring the success of any marketing campaign requires calculating the Return on Investment (ROI). Getting the most accurate measurement means being specific to your business and who you're trying to reach. That's where we come in. Our ROI Calculator can be customized specifically for your business. Call us today to learn how or click on the link to request your FREE demonstration.

Marketing Services Suite

Need a focused, consistent marketing plan? Have a marketing plan but just need help implementing it?

Wordsprint now offers a Marketing Services Suite which lets you build a customized marketing program to fit your budget. Choose a complete marketing solution or just the services you need, all for one low monthly fee.

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Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

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