Skip to main content
Wytheville
190 West Spring Street
Wytheville, VA 24382

LOBBY HOURS: 9:30 AM - 3:30 PM Tuesday thru Thursday
(closed Monday & Friday)
For consultation by appointment, call 276-228-6608 or email info@wordsprint.net

New River Valley
2200 Kraft Drive Suite 2050
Blacksburg, VA 24060

LOBBY HOURS: 9:00 AM - 4:30 PM Monday thru Friday

Why Invest in Customer Loyalty? 3 Reasons

What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits:

  • They tell friends and family about the brand (60%)
  • They are willing to join the brand’s loyalty or VIP program (52.3%)
  • They spend more on a brand’s product even if there are cheaper options elsewhere (39.4%)

Not only this, but HubSpot has found that existing customers spend 67% more than new customers.

Keep your customers, make more money. It’s that simple. Optimove, reporting on the Yotpo study, put it this way: “The power of customer loyalty is so vital, its effects could mean the difference between your business either thriving, just about surviving, or breaking down completely.”[1]

Optimove went on to suggest three ways you can show your appreciation and keep those customers around.

1. Let them know that you reward loyalty.

Regardless how you reward loyalty, it’s critical to let your customers know that you do. Don’t make them wait to find out.  Promote your loyalty program in your direct mail pieces. Create a “loyalty” link on your website. In your print and email newsletters, talk about real people who have saved money and earned free stuff.

2. Create and promote multi-level incentives.

Tier your rewards so that the most loyal customers get the most benefits. The more loyal they are, the more they save, the more they earn, and the more insider benefits they get.  Also consider creating a sense of competition. “Enable your customers to compare their scores, points and/or rankings with other customers,” says Optimove.

3. Re-engage disconnected customers.

Don’t assume that lost customers are gone forever. There can be many reasons they have stopped buying, many of which may have nothing to do with them falling out of love with your products. Sometimes, all it takes is a nudge and an incentive to get them to come back.

You’ve worked hard to gain your customers, and they are worth keeping. Make the investment in your customers and they will invest in you.

 

 

 

 

[1] https://postfunnel.com/keep-customers-3-engaging-loyalty-booster

  • St Francis Service Dogs
    St Francis Service Dogs
  • mcps
    mcps
  • VMT
    VMT
  • Lyric
    Lyric
  • Bluefield College
    Bluefield College
  • United Way Roanoke
    United Way Roanoke
  • RCS
    RCS
  • Lights
    Lights
  • LOA
    LOA
  • Lincoln
    Lincoln
  • United Way NRV
    United Way NRV
  • Habitat Roanoke
    Habitat Roanoke
  • CMB
    CMB
  • CFNRV
    CFNRV
  • CHC
    CHC
  • BMCF
    BMCF
  • Barter
    Barter
  • wvtf
    wvtf
  • Virginia Tech
    Virginia Tech
  • vcom
    vcom
  • sal's
    sal's
  • tuck
    tuck
  • town of blacksburg
    town of blacksburg
  • skyline bank
    skyline bank
  • RBTC
    RBTC
  • nrvcs
    nrvcs
  • nrca
    nrca
  • national bank
    national bank
  • lewis gale hospital
    lewis gale hospital
  • hubbell
    hubbell
  • harvest moon
    harvest moon
  • federal mogul
    federal mogul
  • vtcrc
    vtcrc
  • citizens
    citizens
  • town of christiansburg
    town of christiansburg
  • chantilly farm
    chantilly farm
  • cellink
    cellink
  • christiansburg aquatic
    christiansburg aquatic
  • bull & bones
    bull & bones
  • blacksburg transit
    blacksburg transit
  • brown insurance
    brown insurance
  • Apex
    Apex
  • alacran
    alacran
  • click & pledge
    click & pledge
  • dental aid
    dental aid
  • Bradley Free Clinic
    Bradley Free Clinic
  • HSM
    HSM
  • Northern Hospital
    Northern Hospital